Before we compare the new 5th generation Toyota Supra with its iconic 4th generation predecessor, we’ll give you a little hint about which side we’re going to come down on. The new Supra, which made its debut at the 2019 North American International Auto Show in Detroit, was almost instantly awarded a berth on Car…
Toyota recently stepped up as the first automotive brand in the U.S. to host a vehicle giveaway dance contest on the short form, video-sharing social platform, TikTok, with the “#CorollaCrossStep Challenge.” The duet dance challenge taps into entertaining trends and an enormous TikTok community user base to promote Toyota’s first-ever Corolla Cross. More than 1…
Areas include end-of-life battery solutions for its battery ecosystem, including battery collection, testing & evaluation, remanufacturing, recycling and battery materials production Toyota Motor North America (Toyota), as part of its commitment to reduce its environmental footprint year after year and achieve carbon neutrality by 2050, has embarked on a mission to create a…
It’s official: The powerful, stylish and agile hot hatch U.S. drivers are looking for is on its way, the first-ever 2023 GR Corolla. With the detail-obsessed TOYOTA GAZOO Racing team at the helm, and master driver Akio Toyoda, a.k.a. Morizo, signing off on approval, this all-new addition to Toyota’s growing lineup of sports cars brings…
The road to the automotive industry’s all-electric future is littered with the carcasses of numerous prototype vehicles that failed (for one reason or another). None of them came anywhere close to being practical, affordable, or even road worthy for that matter. Most never made it off the test track. Others never even made it…
Toyota’s all-electric bZ4X made its U.S. production model debut. As a leader in electrification, Toyota’s introduction of bZ4X represents the first of a global series of battery-electric vehicles to be introduced under the global “Toyota bZ” brand umbrella. Once the rubber hits the road, bZ4X will have a manufacturer-estimated range of up to 250 miles…
Get your kids’ creative engines started! Unpack the art supplies, unbuckle imaginations and kickstart the freewheeling designs of what your kids think cars should look like in the future. Then, enter their artworks in the Toyota Dream Car USA Art Contest. Submissions created by youth, ages 4-15, are accepted online or by mail starting November…
Toyota Electric Vehicles: On the Road to Carbon Neutrality. The quest to develop a viable electric car is as old as the internal combustion engine, which electricity is on track to replace. For the better part of two centuries, all sorts of dreamers have sought to make electric vehicles less of a curiosity and…
With a striking new debut, Toyota is breaking the sameness barrier in the midsize two-row crossover utility vehicle (CUV) category. The all-new 2021 Venza delivers an intuitive driving experience with smooth acceleration, predictable handling, and low noise, vibration, and harshness (NVH), all wrapped in a sophisticated design. The all-new 2021 Venza comes equipped exclusively…
This season, Brewers fans in attendance have had the opportunity to take home a brand-new 2019 Toyota RAV4 if a Brewers player hit a home run that struck the RAV4 located in the Toyota Territory in center field at Miller Park. That scenario is exactly what happened in the eighth inning during the contest against…
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