The Toyota FJ Land Cruiser: A Brief History

September 2nd, 2022 by

“War is hell,” says the old saw attributed to General William Tecumseh Sherman. While truer words were never spoken, wars can also be the mothers of invention, as they have often helped to speed up technological advancements for the purpose of addressing specific military and humanitarian needs. One such advancement forged on the battlefield was…

Supra vs. Supra: How does the New Compare with the Old?

August 3rd, 2022 by

Before we compare the new 5th generation Toyota Supra with its iconic 4th generation predecessor, we’ll give you a little hint about which side we’re going to come down on. The new Supra, which made its debut at the 2019 North American International Auto Show in Detroit, was almost instantly awarded a berth on Car…

Posted in Social, Toyota News

Corolla Cross Steps Its Way Onto TikTok

August 1st, 2022 by

Toyota recently stepped up as the first automotive brand in the U.S. to host a vehicle giveaway dance contest on the short form, video-sharing social platform, TikTok, with the “#CorollaCrossStep Challenge.” The duet dance challenge taps into entertaining trends and an enormous TikTok community user base to promote Toyota’s first-ever Corolla Cross. More than 1…

Posted in Social, Toyota News

Toyota to Collaborate with Redwood Materials on a Sustainable, Closed-Loop Electrified Vehicle Battery Ecosystem

June 30th, 2022 by

  Areas include end-of-life battery solutions for its battery ecosystem, including battery collection, testing & evaluation, remanufacturing, recycling and battery materials production   Toyota Motor North America (Toyota), as part of its commitment to reduce its environmental footprint year after year and achieve carbon neutrality by 2050, has embarked on a mission to create a…

Posted in Technology, Toyota News

How do you jump start a RAV4

June 27th, 2022 by

Knowing practically nothing about cars, I am useless when it comes to most roadside emergencies. But there are two things I do know how to do that have helped me immeasurably over the years. I can change a tire and I can jump start an engine should its battery go dead—two of the four most…

Posted in Safety, Toyota SUV

First-Ever 2023 Toyota Corolla Cross Hybrid

June 2nd, 2022 by

Toyota is expanding the Corolla Cross family by adding a healthy helping of performance and efficiency to an already incredible package. Based on the ever-popular Corolla sedan, the all-new 2023 Corolla Cross Hybrid made its U.S. debut today, to provide even more options for entry SUV customers. The all-new 2023 Corolla Cross Hybrid, along with…

Posted in Wilde News

Wisconsin’s Seven Best Summer Road Trips

June 1st, 2022 by

What could be more American than a good old fashioned road trip? Where the trip itself is the treat and interstates are to be avoided whenever possible. It took me years of traipsing through Europe to finally figure out that the same sort of off-beat travel I enjoued over there could just as easily be…

Posted in Local

Do Toyota Dealers Still Service Scions?

April 29th, 2022 by

Although the Scion brand of cars—noted for its stylish designs, haggle-free pricing, and youth orientation—was discontinued several years ago, Scion owners have never experienced any interruption in the level of superior service they were guaranteed at purchase. That’s because parent company Toyota has pledged to stand behind every Scion that ever rolled off the line….

Posted in Service

The Future is Now: Toyota Launches All-New bZ4X SUV Battery-Electric Vehicle

April 21st, 2022 by

  The all-electric Toyota bZ4X SUV not only looks to further Toyota’s commitment to a carbon neutral future, but it does so in style. Ready to make a fresh mark on the Battery Electric Vehicle (BEV) segment, bZ4X blends bold, modern styling with tech-laden features in an extremely capable platform. bZ4X is more than a…

Posted in Wilde News

Toyota Debuts First-Ever GR Corolla

April 1st, 2022 by

It’s official: The powerful, stylish and agile hot hatch U.S. drivers are looking for is on its way, the first-ever 2023 GR Corolla. With the detail-obsessed TOYOTA GAZOO Racing team at the helm, and master driver Akio Toyoda, a.k.a. Morizo, signing off on approval, this all-new addition to Toyota’s growing lineup of sports cars brings…

Posted in Toyota News
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